Richmond Flowers joins Range Media Partners – Deadline

Range Media Partners continues to grow its Range Sports division, working with Richmond Flowers Collective Sports Advisors and tapping Flowers to become President of Football and Coaching at Range Sports. Flowers will lead the newly formed football division, Range Collective, which will act as the umbrella company for all football verticals.

The partnership between Range Media Partners and Flowers will expand Range’s representation business and provide additional opportunities for Flower’s existing football clients, including direct access to Range Media’s range of services. Range Media Services includes TV and Film Production and Distribution, Brand Marketing and Promotion, Web 3.0, Live Event Production, Advanced Data/Analytics, Business Development and Venture Capital.

Since its inception in 2017, Flowers Collective has grown Sports Advisors and QB Collective into one of football’s premier representation outfits and coaching incubators. His clients include NFL head coaches Mike McDaniel, Brandon Staley, Nathaniel Hackett and Robert Saleh; Coordinators Adam Stenavich, Justin Outten, Ben Johnson, Frank Smith, Patrick Graham and Ejiro Evero; and many position coaches.

Range invests in QB Collective with Flowers continuing to oversee operations and expansion.

“Richmond has pioneered a unique coaching agency business through technology, content capture and data combined with a proprietary coaching platform for quarterbacks and coaches,” said Will Funk, president of Range Sports. “We are excited to leverage the full breadth of Range’s capabilities to accelerate the company’s growth and expand into new areas.”

As the only agent to have both played and coached in the NFL, Flowers brings a unique perspective to the industry. His NFL coaching career began as an offensive staff under two-time Super Bowl winner Mike Shanahan in Washington while working with successful NFL coaches such as Kyle Shanahan, Sean McVay, Matt Lafleur and Mike McDaniel.

“Our success as a company is the result of an inside perspective – we live the journey of an aspiring NFL player and NFL coach and know firsthand what both actually need,” Flowers said. “Range’s corporate culture and commitment to personalized service was a perfect fit for us. This is what builds stronger relationships, with more meaning and the ultimate advantage. This partnership gives our customers the opportunity and resources to have everything they need on and off the pitch.”


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