HEBER CITY, Utah, November 1, 2022 /PRNewswire/ — Riders Collectiv is a new online portal dedicated to connecting well-known action sports brands and athletes with their biggest fans through compelling content, unprecedented access and personalized discounts and offers.
Riders Collectiv has partnered with Cloutchain, a revolutionary new brand engagement platform, to deliver an experience that leverages the value of Web3 technology but without the speculative nature and volatility of cryptocurrency and NFT markets. Aaron Guyett, the co-founder of Cloutchain, believes that “we’re not trying to bring people to Web3, we’re trying to bring the value of Web3 to people.” For Cloutchain, it’s about showing the world that recent technological innovations can be implemented in a way that doesn’t require risky speculation or frustrating complexity.
Riderscollectiv.com launches with a strong syndicate of action sports brands led by Kemper Snowboards, Gordon & Smith and Resulting Impact Film Productions. Jib Hunt, CEO of Kemper Snowboards, says, “We partnered with Riders Collectiv because of their mission to bring the action sports community together and celebrate meaningful connections between participating brands, athletes and their most dedicated fans. “
Eric Gordon of Gordon & Smith explains: “We are building our digital museum with the help of Riders Collectiv and now G&S fans have the opportunity to become active collectors and be part of a much larger community.”
Riders Collectiv fans can purchase collectible Digital Passport Cards issued by participating brands and athletes. These cards can be purchased with a credit or debit card and are shuffled and randomly selected upon purchase. Once revealed, each card unlocks exclusive content, benefits, engagement, and in some cases products. Buyers unlock rewards based on which specific cards they receive and based on how many cards they collect over time. This concept is similar to traditional trading cards, but mixed with airline miles and delivered through a VIP-only loyalty platform.
Matthew Melin, co-owner of Resulting Impact Film Productions, states, “As an independent film company, Web3 is a game changer for us. Smart contract platforms are forever changing the way independent films, especially documentary film companies, secure funding for film projects. Rewarding backers for large and small film project investments can play a crucial role in branding upcoming films, and it’s just plain fun. It’s one of the main reasons we partnered with Riders Collectiv.”
Riders Collectiv strives to become the premier digital partner platform within the action sports community by helping brands and athletes expand and empower their fan experiences and loyalty programs. Action sports brands and athletes of all sizes have the opportunity to set up a free account where they can highlight customizable benefits, discounts, content and products that can be unlocked by their fans and followers.
Offering a unique offering of digital collectibles, Riders Collectiv is designed for rapid mainstream adoption by making the experience fun, relevant and most importantly, simple.
About Riders Collective
Riders Collectiv is the leading online portal showcasing legendary action sports brands and athletes and offering a variety of membership benefits, perks, product giveaways and experiences to its fans and followers.
Cloutchain is a next-generation brand engagement platform that enables direct and meaningful connections between brands and their most engaged fans. Cloutchain provides relevant and exclusive content, offers exciting discounts and giveaways, and engages fans with its “Brand Bounty” concept.
SOURCE Riders Collective