Sixers’ Spirit of Small Business program returns for the 2022-23 season

The Sixers’ social media pages this season might feature some household names — and we’re not talking Tyrese Maxey or Joel Embiid or even James Harden.

Before each game, starting Saturday, the 76ers will feature a local business on their social media accounts as part of their “Spirit of Small Business” program. The first highlight of the season will be Coffee Cream and Dreams, a coffee shop in the city’s Fairmount area.

This season, the program is offering participating businesses a $500 credit towards services provided by LegalZoom, which has signed up as a Spirit of Small Business partner.

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“We are very excited to partner with LegalZoom on our Spirit of Small Business program,” said Katie O’Reilly, 76ers Chief Revenue Officer. “The impact of the 76ers’ Spirit of Small Business program has already been felt and loved by many local Philadelphia businesses. Our partnership with LegalZoom will allow us to grow the program, increase the spotlight on these businesses and expand our offering to them with its unique services.”

Participating companies will also attend an event with business people from the Sixers organization and LegalZoom.

“LegalZoom is dedicated to providing small businesses in underserved communities access to products and services that make it easier to start and run a business, and through the Spirit of Small Business we are able to do just that,” said TJ Cohen, Head of Brand Partnerships at LegalZoom.

When the Sixers organization first introduced the Spirit of Small Business in the 2020-21 season, it comprised 77 Philly-area businesses, 30 of which were owned by Black people and 40 owned by women.

Thane Wright, the owner of the Bower Café who was featured in the first year of the Spirit of Small Business, said being in the program has helped create opportunities in the months following the pandemic.

“It just really helped add visibility to the store,” Wright told Kees2Life on Instagram. “I was selected to open a coffee shop in the new pavilion at Pennsylvania Hospital in March. And the second opportunity…on the 12th and Walnut. This is where my new flagship shop is being built.”

Bloomsday Cafe owners Kelsey Bush and Zach Morris are huge Sixers fans and were surprised with a special appearance by Doc Rivers during a Zoom interview when their company was featured in the first iteration of the program.

Fans and business owners can learn more about Sixers’ Spirit of Small Business program here — and submit someone to be featured.



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