Sony Pictures Entertainment acquires Pixomondo

Sony Pictures Entertainment (SPE) has announced the acquisition of Pixomondo, an Oscar- and Emmy-winning virtual production, visualization and VFX company, from Mayfair Equity Partners, a committed technology and consumer investor. Pixomondo (PXO), known for its work on premium content, including that of Sony Pictures Television The youngas well as such series as game of Thrones, house of the dragon and the upcoming function Avatar: The Last Airbenderoperates three LED sound stages and seven offices in the US, UK, Germany and Canada.

As part of the transaction, SPE has acquired 100% of PXO, which will continue to be led by CEO Jonny Slow, who will now report to Ravi Ahuja, Chairman of Global TV Studios and SPE Corporate Development. The acquisition of PXO alongside Sony Pictures Imageworks and Sony Innovation Studios strengthens Sony’s position as a leading virtual production provider and positions the studio to serve the growing visual effects and premium television and film production industries. In addition, cooperation between these divisions is also supported by Sony Electronics.

“Pixomondo’s impressive end-to-end virtual production technology, software and solutions further extend Sony’s leadership in high quality visual effects and virtual production. And for our TV studios, the capabilities of Pixomondo will make the hundreds of shows we produce for our streaming and network partners even more extraordinary,” said Ahuja.

“We couldn’t be more excited to join the SPE team at this turning point in the development of PXO,” said Slow. “Sony’s legacy and creativity-based technology strategy mean our company has found a home where it really can thrive. We look forward to continuing to innovate in virtual production and VFX alongside our customers for many years to come.”

“We are proud to work with the team at Pixomondo and have supported the company’s development and growth since 2018,” commented Bertie Aykroyd, Partner at Mayfair Equity Partners. “Pixomondo pioneered virtual production and has successfully diversified its offering to enable filmmakers to make technology-enabled creative decisions early in production. With the ever-increasing demand for quality content, PXO’s innovative team will no doubt be a huge success when partnered with Sony’s global offering.”

SPE’s acquisition of PXO comes on the heels of the unveiling of Sony Innovation Studios’ first LED soundstage at the historic Sony Pictures Studios campus in Culver City earlier this month.

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