SponsorPulse partners with Dynata and MiQ to launch a scalable sports and entertainment audience network powered by consumer insights

TORONTO, November 15, 2022 /PRNewswire/ — SponsorPulse, a leading global sponsorship intelligence company, today announced the expansion of its consumer data-driven sponsorship technology solutions with the launch of its proprietary Audience Network in North America. The SponsorPulse Audience Network enables advertisers to reach audiences where they are most passionate – in sports, music, entertainment and charity.

“With the evolving digital media landscape and the audience targeting challenges ahead, we recognized a unique opportunity to create value for advertisers by leveraging our deep understanding of the consumer,” he said Adam Mitchell, CEO of SponsorPulse. “You can now activate audiences at scale based on specified behavioral data from hundreds of thousands of consumers. It’s one thing to reach a fan group based on derived data, but now you can go deeper and reach passionate fans who are most likely to convert and purchase almost any consumer product or service category. The targeting possibilities are endless.”

Underpinning the Audience Network is SponsorPulse’s growing proprietary consumer database, which measures how consumers engage with and feel about hundreds of unique sponsorship offers. Since launching in 2019, these insights have been used by more than a hundred brands, properties and agencies to make consumer-centric sponsorship decisions. Now those same insights can be used for more effective media targeting. Partnering with Dynata – the world’s largest first-party data platform for insights, activation and measurement, reaching nearly 70 million consumers and businesses worldwide – the parties will be able to scale SponsorPulse’s approved data with predictive models.

“Dynata is excited to partner with SponsorPulse to put their insights into action and enable marketers to better reach their audience through its proprietary audience scaling capability,” the company said Eric SandbergManaging Director of Global Advertising Solutions for Dynata.

SponsorPulse’s Audience Network launches today with 35 unique audiences available. These audiences cover major objects of interest including NFL, WNBA, NBA, MLB, NHL, FIFA World Cup, and Esports. Advertisers can also request the creation of custom audiences to achieve their business goals. “And that’s not all,” he added Adam Mitchell. “MiQ, the global leader in programmatic media, will be our full-service activation partner, creating a one-stop-shop solution for those looking to activate these audiences.”

“Our exclusive partnership with SponsorPulse will enable marketers to better reach targeted audiences in the entertainment, sports and music industries,” said Jason Furlano, SVP of Commercial, MiQ Canada. “By combining SponsorPulse data with our programmatic capabilities, we offer marketers a turnkey solution that delivers business outcomes and ROI after sponsorship execution.”

For more information, visit https://www.sponsorpulse.com/audience-network.

About SponsorPulse

SponsorPulse is a sponsorship intelligence company focused on bringing transparency to the sponsorship industry through its leading global consumer insights platform and technology-enabled sponsorship measurement solutions. SponsorPulse works with brands, properties and agencies at every stage of the sponsorship journey to make informed decisions, assess opportunities, connect brands with their audience and measure market impact. www.sponsorpulse.com

About Dynata

Dynata is the world’s largest first-party data platform for insights, activation and measurement. With a reach of nearly 70 million consumers and business professionals worldwide and an extensive library of custom profile attributes collected through surveys, Dynata is the cornerstone for accurate, trusted quality data. The company has built innovative data services and solutions around its robust first-party data offering to bring the voice of the customer across the entire marketing continuum – from generating insights to campaign activation and measuring cross-channel marketing ROI . Dynata serves more than 6,000 market research, media and advertising agencies, publishers, consulting and investment firms, and corporate clients North America, South America, Europe and Asia Pacific. Learn more at www.dynata.com.

About MiQ

We are MiQ, a programmatic media partner that delivers results through better connected marketing. We connect data from multiple sources to do interesting, exciting things for our customers that solve business problems. Experts in data science, analytics and programmatic trading, we’re always ready to react quickly and solve challenges to ensure you’re always spending your media investments on the right things in the right places. We are a global company providing world-class media solutions from 22 offices North America, Europe, and APAC. wearemiq.com

SOURCE SponsorPulse


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