Below is a snapshot of TV by the Numbers for the week of October 24-30, highlighting the most-watched shows and networks using glass-level data from Vizio’s Inscape (opens in new tab)and insights into network and show TV commercial impressions via iSpot.tv (opens in new tab).
Most Viewed Shows and Networks
About Inscape, Vizio’s TV data product with crystal-clear insights from a panel of more than 19 million active and subscribed smart TVs. Data is linear, live TV only, and includes all episode types (new and reruns). Rankings are by percentage share duration (ie time spent viewing).
Football season is in full swing and nothing can top the NFL in terms of viewership: games accounted for 5.89% of all minutes watched from October 24-30, up slightly from 5.34% the previous week.
Some additional insights into the top programs on TV:
- College football moves up a notch to second place from third place last week, increasing its share of watch time from 3.48% to 3.95%.
- The 2022 World Series ranks third among NBA games with 1.35% and 1.10% of minutes watched, respectively.
- Two and a half men makes a notable jump up the chart, moving up to No. 18 from last week’s No. 24, fueled by repeats on TV Land, Paramount Network and IFC.
- Week after week new arrivals belong NBC Nightly News with Lester Holt (0.37%) and Hanny (0.36%) and hovered at No. 24 and No. 25 on the charts, respectively.
With assists from NFL games, the World Series and college football, Fox hits a home run with 8.64% minutes watched as the top network, beating out CBS, which held the top spot for weeks.
Additional insights into the most watched networks from October 24th to 30th:
- There is incremental movement in the mid-ranks compared to the previous week, with Hallmark Channel (2.58% of minutes watched), Ion (1.82%) and HGTV (1.64%) among others hitting new highs.
- Speaking of Hallmark, the network continues its early Christmas obsession, including movies Merry Christmas, A cozy Christmas inn and Ghosts of Christmas always among his top programming for the week. And that’s not all: Sister network Hallmark Movies & Mysteries jumped into the ranking at number 19 (1.09% of watch time), also fueled by vacation content.
- Cable news surged week-on-week, with MSNBC jumping from 13th to 10th with 1.50% of minutes watched, and CNN jumping from 15th to 11th (1.44%).
- Discovery was another week-to-week newcomer, taking up 0.86% of watch time and landing at #25.
Top shows and networks by TV commercial impressions
About iSpot.tv, the real-time TV measurement company. Rankings are calculated by TV ad impression share for new episodes only.
Once again, the NFL takes the lead with a 12.29% share of TV ad impressions, up from 10.09% the previous week. College football is marching up with an impressions SOV of 7.94%, while the MLB World Series is in third place (3.09%).
More insights into the top programs by TV commercial impressions:
- Good morning America overtakes the NBA in fourth place with 1.48% and 1.46% impression share, respectively.
- With Election Day fast approaching, various news programs recorded week-to-week increases, including fox & friends (from 0.90% impression share to 1.60%), NBC Nightly News with Lester Holt (from 0.77% to 0.95%), ABC World News tonight with David Muir (from 0.55% to 0.77%), Prime Time by Jesse Watters (from 0.63% to 0.71%) and America reportswhich wasn’t ranked last week but ranks 25th with 0.60% impression share, up from 0.52%.
- Thanks to back-to-back episode nights, Bachelors in paradise moves up from 18th to 17th in the ranking, with a 0.79% share of TV ad impressions.
- Programs that are maintaining their rank week over week but seeing an increase in impression share include: today (increase from 1.31% to 1.35%), sport Center (from 1.23% to 1.31%), The price is correct (from 1.11% to 1.27%) and The young and the restless (from 1.04% to 1.10%).
CBS again ranks first in our Top Networks by Impressions ranking, with a slight week-over-week increase in TV ad impression share – from 14.36% to 14.92%. Fox jumps into second place with an almost 30% week-over-week increase in overall impressions, thanks in part to the 2022 World Series.
Additional insights into the top ad networks by impression:
- NBC achieved a slightly higher share of TV ad impressions than ABC — 11.55% versus 11.41% — with over a quarter of total impressions coming from NFL games. ABC was fueled by college football, which accounted for 18% of the network’s total impressions.
- Spanish-language networks Univision, Telemundo, and UniMás are all climbing the rankings, with the share of impressions increasing week-on-week, with Telemundo having the largest share (from 1.40% to 2.31%).
- The CW comes in 23rd place in our ranking (from 27th place before). All Americans, star girl and All American: homecoming as the three best impressions show.
- SEC Network was another week-to-week mover, landing at #19 with an impression share of 0.59%, up from 0.36% the previous week.