Welcome back to the Spotlight, and well… I’m watching the New York Yankees in the American League Championship Series as I write this, so let’s just jump right in:
- Jay-Z is taking JV (Jay-V?) partner Bacardi to Delaware Chancery Court to force the liquor company to disclose corporate records about joint cognac brand D’Usse. No unreasonable request if I did it myself.
- Plant-based food company Wicked Foods is opening a concession stand at the Target Center for the Minnesota Timberwolves and Minnesota Lynx home games, selling appealing vegan fare to basketball fans. Wicked is sure to tip the tongue, especially when the Boston Celtics are in town.
- LeBron James’ son Bronny James continues to make ZERO dollars because apparently being really good at basketball and having a father who’s really good at basketball makes you really marketable. That said, my sons would do well to read the books.
Endorsement Deals, Sponsoring & Investments
Bronny James lands another NIL sponsorship, Ink’s deal with Beats By Dre
October 18, 2022 via International Business Times
Bronny James, the 18-year-old high school basketball player and son of Los Angeles Lakers superstar LeBron James, has signed an endorsement deal (name-image-and-likeness, NIL) with Beats By Dre.
SEC sues Kim Kardashian for violating advertising laws and signals to celebs payments for endorsements must be disclosed
October 18, 2022 via Greenberg Sad
For Kim Kardashian’s fans and followers, her endorsement of a product signals that the product is trending.
“King of NIL” Rayquan Smith on how to market yourself with hustle
October 18, 2022 about Entrepreneurs
After companies initially declined the opportunity to work with Smith, many changed their minds when he demonstrated his brand and marketing value.
Wicked Kitchen is presenting plant-based foods at the Timberwolves Games this year
October 18, 2022 via Bring Me The News
Wicked Kitchen, a 100 percent plant-based food brand, is debuting a concession stand at the Minnesota Timberwolves games for the 2022-23 season.
Global superstar Meghan Trainor’s brand new “Made You Look” music video debuts exclusively in Candy Crush Saga
October 14, 2022 via WILX-TV
Today, Candy Crush Saga, one of the world’s most popular mobile games, celebrates its 10th anniversary by teaming up with GRAMMY™ Award-winning musician Meghan Trainor.
SponsorUnited: Alex Morgan is the Most Recommended Female Athlete of 2022
October 13, 2022 via PR Newswire
SponsorUnited, the leading global sports and entertainment intelligence platform that tracks more than 700,000 sponsorships and endorsements from 200,000 brands, recently released its 2022 Women In Sports Report, which covers brand partnerships for both collegiate and sports Professional sports analyzed by teams and individual athletes.
Study: Women’s sports sponsorship will grow by 20 percent in 2022
October 19, 2022 via SGB Online
Sponsorship deals across women’s sports increased 20 percent YoY in 2022, according to a study by sponsorship data and advertising services company SponsorUnited.
Tom Brady, Steph Curry among athlete investors in VR golf platform
October 19, 2022 via Sportico (subscription may be required)
Golf+, a VR golf platform with a vision for users to play virtually any course from the comfort of their living room, recently raised a $6 million seed round.
Kroenke is repaying the NFL for most of Rams’ litigation settlement
October 18, 2022 via Sportico (subscription may be required)
The NFL wants to avoid a possible legal controversy with Rams owner Stan Kroenke over litigation arising from his team’s move from St. Louis to Los Angeles.
Jay-Z is suing Bacardi for disclosing financial records as a cognac deal sours
October 19, 2022 via Digital Music News
Jay-Z is suing Bacardi for complete transparency of financial records, inventory and marketing data while her cognac deal goes awry.
Why the music industry is headed for a royalties dispute with TikTok
October 18, 2022 via Music Business Worldwide
TikTok’s parent ByteDance has a plan to take down Spotify. The problem is that this plan is struggling to get off the ground.
TN Senator introduces bipartisan bill requiring radio stations to pay musicians more for plays
October 15, 2022 via News Break
A lot of people get some of the money when a song comes on the radio, but not necessarily the person singing or playing the instruments.
Songclip and Hipgnosis Announce Partnership to Facilitate Hipgnosis Catalog Licensing and Compliance in the Global App Marketplace
October 13, 2022 via News Break
Songclip, the world’s only patented music clip company, and Hipgnosis Songs Management (“Hipgnosis”), the investment company providing investors with pure exposure to songs and related intellectual property rights, recently announced a partnership that will enable Songclip to offer users Access to around 100 music clips to offer 100,000 songs managed by Hipgnosis.
Film & TV
As LIV Golf viewership falls, more barriers to media rights are emerging
October 19, 2022 via Sports Business Journal
Barring a last-minute change and deal announcement, LIV Golf will complete its inaugural season “without earning a penny on its media rights,” and as the league closes for the winter, the list of “potential suitors will dwindle while the The list of concerns surrounding the league only grows,” said GOLF’s James Colgan.
NFL, Amazon Announce Black Friday Game Beginning 2023 Season; teams open
October 18, 2022 via Bleacher Report
Amazon and the NFL are expanding their deal to include a game on Black Friday for the 2023 season.
Universal Studio Group is signing development deals with TikTokers as part of a new initiative
October 17, 2022 via News Break
NBCUniversal has launched an initiative aimed at transforming TikToker into the next generation of television creators.
Non-fungible Tokens (NFTs)
Italy: The potential of NFTs for the music industry – Global Advertising Lawyers Alliance (GALA)
October 18, 2022 via Mondaq
The music industry has changed massively in the last twenty years. With streaming services overtaking CDs, music became available to the public for a monthly fee, completely changing the way musicians made money from their music.
Will Snoop Dogg Support BudBlockz Like Elon Musk Supports Dogecoin?
October 18, 2022 via Analytics Insight
Since 2020, we’ve been watching the rise of celebrities getting involved in Web3 projects.
K-pop group Cherry Bullet launches their first NFT and Metaverse experience in Gemie
October 17, 2022 via Yahoo! news
Gemie, an Asian entertainment-focused metaverse platform and NFT marketplace, aims to create immersive digital experiences and digital assets that bring benefits to holders online and offline.