Welcome back to the Spotlight! What a difference a week makes. Last week I was grabbed by the New York Yankees in the playoffs (a convenient excuse for writer’s block), and this week I’m grabbed by the disappointment of yet another postseason loss to the Houston Astros. I think it’s only fitting that the Yankees game would be so ghastly with Halloween just around the corner. On a positive note, my weeknights are free for the foreseeable future (Knicks and Rangers, you’re welcome to fill in the gap). Speaking of closing the gaps, Corporate America has finally acted to replace its deafening silence over Kanye West’s recent anti-Semitic hate speech with a long-overdue rebuke from the artist. Indeed, companies like Gap, Balenciaga, Adidas, Foot Locker, and TJ Maxx (the latter, in my mother-in-law’s eyes, is the harshest punishment one can receive) have all severed their ties with West — likely out of some mixture of principle and concern their own bottom line. Suffice it to say, West, who ironically renamed himself “Ye.” will have to get used to hearing the word “no”. Which, if I may, is enough to make me say “yay!” But credit where credit is due, how prescient was West’s seemingly imploring listeners to “run away as fast as you can” on a 2010 track? While that advice should have been followed then, West seems to be losing his limelight now.
- The Norfolk State University basketball team signs a name, image and likeness deal with a moving company. Advice to the wise, don’t let them help if you must travel with an aquarium – they’ve been known to drip.
- A group of former NCAA athletes are trying to certify a class action lawsuit against the NCAA for being denied the right to benefit from their names, likenesses and likenesses while they were still in college. Her victory would probably feel as good as finding cash in an old jean jacket pocket – a thousandfold.
- The social media platform for sharing images Pinterest forms licensing agreements with major record labels for the inclusion of music on the platform. No doubt Queen’s “I Want It All” will be a frequent play.
Endorsement Deals, Sponsoring & Investments
Celebrity “deepfakes” appear in ads, with or without their permission
October 25, 2022 via Slash Dot
Digital simulations of Elon Musk, Tom Cruise, Leo DiCaprio and others have appeared in advertisements as image merging technology gains popularity and the marketing industry faces new legal and ethical questions.
Kanye-Adidas split increases the value of authentic, homemade creators
October 25, 2022 via Pymnts
As Adidas officially joins Gap and other companies and brands in severing ties with controversial musician and fashion entrepreneur Kanye West, an unexpected winner emerges from the ashes of the last celebrity endorsement deal gone awry: tiny self-made creators .
College HUNKS Hauling Junk and Moving® Inks NIL Deal with Norfolk State Men’s Basketball
October 25, 2022 via 24-7 press release
College HUNKS Hauling Junk and Moving®, an award-winning company and industry leader in providing hassle-free solutions to moving and garbage hauling needs, recently signed a NIL sponsorship deal with the Norfolk State Men’s Basketball Team.
Jana Kramer is collaborating on anti-wrinkle serum with Volition as part of a new product development deal with talent from A+E Networks
October 20, 2022 via News Break
Volition, known for clean, vegan and cruelty-free skincare products, has signed a multi-year beauty product development deal with A+E Networks.
MLB sponsorship revenue hits $1.2 billion ahead of Jersey patch boom
October 26, 2022 via Sportico (subscription may be required)
Major League Baseball and its 30 teams generated an estimated $1.19 billion in sponsorship revenue during the 2022 season, according to consulting firm IEG and its Sponsorship Intelligence Database.
NCAA Athletes Seek Class Status for Lost NIL Salary in Court Case
October 24, 2022 via Sportico (subscription may be required)
The case, which was meant to follow lawsuits filed by Ed O’Bannon and Shawne Alston in which NCAA restrictions on athlete compensation were shaken, escalated on Friday.
“Who fills the gap?”: Why player power in sponsorship is dangerous for sport
October 23, 2022 via The Age
A time-honored principle of Australian sport is that no one is greater than their sport. It reflects our national love of sport and our spirit of equality.
Kanye West’s Donda Academy banned from HSBB tournament over rapper anti-Semitism
October 26, 2022 via Bleacher Report
Scholastic Play-By-Play Classics announced that it has removed Donda Academy, the California-based private school sponsored by Kanye West, from its schedule following West’s anti-Semitic comments.
Kanye West’s longtime engineer Andrew Dawson donates royalties to Jewish organizations
October 25, 2022 via Billboard
Kanye West, a longtime engineer, promises to donate his royalties forever after West recently spread hate speech.
Spotify is considering raising US subscription prices, says CEO Daniel Ek, following Apple and YouTube
October 25, 2022 about diversity
For years, there’s been a quick fix to at least partially fix the low royalty payments most musicians receive from streaming services: Raise subscription prices.
Pinterest works with WMG, Warner Chappell, Merlin and BMG on licensed music
October 20, 2022 via Music Week
Pinterest has formed new partnerships with Warner Music Group, Warner Chappell, Merlin and BMG to showcase top artists and music on the platform.
Film & TV
LIV Golf could produce its own Drive to Survive documentaries after struggling to find a media buyer
October 24, 2022 via The Daily Mail
After struggling to sell its media rights to top US broadcasters, it appears the Saudi Arabian-backed LIV Golf Tour will instead try to attract new fans by making a TV show about their players.
Eurovision Sport agrees media rights for the FIFA Women’s World Cup 2023 in 28 territories
24 October 2022 via TVBEurope
Eurovision Sport have reached an agreement with FIFA to acquire extensive media rights to broadcast next year’s FIFA Women’s World Cup 2023, covering 28 territories on behalf of 32 EBU members.
SporTV will replace the NBA rights deal in Brazil
October 24, 2022 via Sports Business
Globo’s pay-TV network SporTV will once again broadcast the NBA in Brazil after striking a sub-licensing agreement with beer brand Budweiser, which holds a package of NBA media rights in the country.
Formula 1 extends contract with ESPN until 2025
October 23, 2022 via the New York Post
Formula 1 Racing has extended its contract with ESPN Networks in the United States through the 2025 season.
Non-fungible Tokens (NFTs)
NFTs need a “customs regime,” says the draftsman of the EU Parliament’s opinion on the forthcoming report
October 26, 2022 via The Block Crypto
As the comprehensive EU regulation on markets in crypto assets reaches the legislative finish line, the EU is turning its eyes to other parts of the blockchain industry — non-fungible tokens in particular.
The loss in NFT value could only be temporary
October 26, 2022 via FaithMightFX
Non-Fungible Token, or NFT for short, is a unique digital identifier that cannot be copied, replaced or subdivided, recorded on a blockchain and used to certify authenticity and ownership.
NFT fever high among Indian celebrities, consumers are still catching up
October 26, 2022 via Business Standard
According to the report, the total value of the NFT market is expected to grow to US$231 billion by 2030.
Meta, L’Oréal launch Web3, Metaverse Accelerator
October 26, 2022 via Ledger Insights
Yesterday, HEC Paris Business School announced a startup accelerator program with Meta and L’Oréal Group aimed at supporting creativity and inclusivity in the Metaverse and blockchain ecosystem.