ARE WORLD CUP SPONSORS RIGHT?
NEW YORK-(BUSINESS WIRE)-#AI-With the World Cup less than a week away, sports sponsorship will be at its peak as global brands scramble to adapt to the buying behavior of the flagship event’s estimated five billion viewers.
Enter SportsBiz. Its end-to-end SaaS suite enables sponsors in the $100B industry fit with optimal sport ability, maximize all dollars invested, and measure up the value of their sponsorship investment without bias. SportsBiz launched this month with an industry-first TV, web and social media solution that enables brands to become their own in-house agency and make actionable decisions at a fraction of the time and cost.
But how do corporate brands know that this high-profile sponsorship or a local ATP tennis tournament, NFL team, or hometown star athlete is the optimal choice from a commercial perspective? What can they do to differentiate themselves from the dozens of “super sponsors” aiming to maximize their ROI for the same sports asset? Also, how can a sponsor be assured that potential sports sponsorship is consistent with its social responsibility practices and avoid unexpected pitfalls, many of which are seen at the World Cup? And ultimately, how do you know what the bottom line is: What specific value has the total sponsorship spend generated?
According to leading sports economist Dan Rascher, author of Financial management in the sports industrySportsBiz’ groundbreaking software platform, is a “groundbreaking solution that will finally keep the industry honest and dramatically and objectively increase the ROI of sponsorships.”
A 30-year veteran of the sponsorship industry, Steve Feuerstein saw a gap and embarked on a multi-year tech mission. He founded SportsBiz to create 21st century solutions infused with AI and machine learning that are yet to be realized in the industry. BrandMatch, SponsorMax and AssetROI are the three main products of the platform.
“The sports business is facing the most transformative and disruptive phase in its history. Corporate brands often sacrifice up to 50% of all sponsorship dollars invested while trying to create a meaningful, unique connection between the brand and consumers’ passion for esports,” noted Feuerstein, the company’s founder and CEO. “Corporate brands have waited for decades for an unbiased remedy that has been proven to increase sponsorship value,” added Feuerstein.
SportsBiz launched its flagship software solution after conducting a pilot for Wells Fargo’s long-standing title sponsorship of the Wells Fargo Championship on the PGA Tour and presented 50 actionable strategic recommendations. Its platform has enabled Wells Fargo to unlock more than $3M in additional TV, web and social media value – 120x the price of a solution investment.
With significant industry upheaval and increased demand for sponsorship accountability, the future is looking bright for SportsBiz and its DeepSport platform. “DeepSport Solutions is a remarkable software platform that supports sponsors like no other in the industry,” commented Keena Turner, VP & Senior Advisor to GM of the San Francisco 49ers and four-time Super Bowl Champion with that franchise.
Through the SportsBiz Group Inc. software platform and DeepSport Solutions
SportsBiz develops dynamic software solutions that serve sponsors of professional sports, college sports and eSports. Coming soon solutions include Social Impact, Metaverse, BrandMatch and Campaign Recommendation Engine. Learn more at SportsBiz.com.
Contact: David Whorton | Limited exclusive solution demonstrations | Available upon request
Dave Whorton, Founder & CRO