Subscription-based podcast and audio entertainment network Luminary launches in India: Best Media Info

Luminary, the subscription-based podcast and audio entertainment network, has announced its official launch in India with an expanded content list for global South Asians.

The network is launching two new shows today: ‘Barefoot Boys’, hosted by Konkona Sen Sharma and based on India’s historic football victory over the British in 1911, and ‘How I Masaba’, hosted by fashion mogul Masaba Gupta, talks to notables businesswomen. art, culture and more.

The network arrives in India with the clear goal of creating a sophisticated podcast listening experience that serves as a “cultural label” for the voices of India.

Luminary’s groundbreaking format – exemplified by its award-winning podcast The Midnight Miracle, hosted by Dave Chappelle, Talib Kweli and Yasiin Bey – caters to an audience actively searching for intelligent, fun and dynamic audio content.

Luminary will develop and curate localized stories with global appeal.

Barefoot Boys presents one of India’s greatest sports stories. The podcast will recreate the untold story of 11 barefoot Indian soccer players who defeated a trained, experienced British team during a game in 1911. Award-winning actor Konkona Sen Sharma gives voice to the real-life “Lagaan” moment.

In “How I Masaba”, Executive and Creative Director Masaba Gupta takes her place opposite other female pioneers who are breaking boundaries, barriers and boundaries. In this light-hearted, insightful business-meets-life podcast, she will engage with the changemakers, taste makers and trendsetters of modern India and set the pace for the next generation’s ‘heroes’.

Commenting on the concept of Barefoot Boys, Konkona Sen Sharma said: “The story of Barefoot Boys is timeless. It will still prove itself in 100 years. That is the power and courage of history. I am honored to tell this story as a Bengali and even more so as an Indian. Luminary did a great job of bringing this concept to life, which I’m sure audiences will appreciate.”

Speaking of her upcoming podcast, Masaba Gupta said, “I’ve always been interested in backstories of badass women who have conquered so much. This is going to be very special as I get to talk to women I’m inspired by every day! Expect a non-preachy, honest, and wacky exchange of ideas, stories, and even glitches.”

Commenting on the market entry, Rishi Malhotra, CEO of Luminary said: “India is an important growth market for podcasting, storytelling and Luminary. Our shows truly blur the lines between podcast and art, and we’re excited to bring this unique approach to one of the richest and most dynamic cultures on earth. There are endless stories to be discovered in India, and we look forward to telling them through a premium, subscription-based model that entertains and elevates.”

Luminary will work towards building a premium podcast space where discerning listeners can access high-quality podcast productions through a subscription model.

The network invests talent and resources to ensure an excellent listening experience. India is the third largest podcast consumer with 57.6 million monthly listeners (Global Entertainment and Media Outlook 2020 by PwC).

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