BOSTON–(BUSINESS WIRE)–This is reported by the Association for Consumer Research (ACR). Suzanne Fournierthe Allen Questrom Professor and Dean of Questrom School of Business at Boston Universityas his newest ACR Fellow.
Established in 1979, the ACR Fellow Award recognizes the career contributions of ACR individuals and is nominated and voted for by established academics in the marketing scholar community. In recognition of her expertise and perspective, Dr. Fournier will address the entire academic marketing community in a keynote address at the 2023 ACR Conference next October in Seattle, Washington. A list of previous ACR Fellow Award winners is available on the ACR website: https://www.acrwebsite.org/web/core-activities/acr-fellow-awardees.aspx
“The ACR Fellow Award is one of the highest awards of the Marketing Academy”, said Rajiv Vaidyanathan, executive director of ACR and professor of marketing at the University of Minnesota Duluth. “ACR grantees have produced scholarly work that has had a significant impact on our understanding of consumer behavior and marketing practice, forever shaping our collective thinking about human behavior.”
dr Fournier’s research on brands, brand communities, and the relationships consumers build with brands is among the most cited and respected research in the academic marketing community. Her seminal 1998 publication “Consumers and their Brands” has been cited over 12,000 times and forms the basis of modern work on branding and consumer behavior. dr Fournier received five Best Article awards for her work and was recognized by the Society of Consumer Psychology in 2021 for her outstanding scientific contributions to the field. Her collection of published research on topics such as customer satisfaction, conflicting consumer relationships with technology, brand building and shareholder value creation, personal brand management and brand management in a time of heightened sociopolitical risk has over 31,000 citations, ranking her in the top 2 in this metric % of all scientific researchers counts. Fournier has also authored dozens of best-selling case studies that bring her research to the classrooms of business schools around the world.
Susan received her PhD from the University of Florida and is in her 28th yearth year as a marketing academic, 18 of them at Questrom. She is the first female dean of the school and the first academic dean in over 40 years. Prior to Questrom, Susan served on the faculty at Harvard Business School and Dartmouth Tuck School, and prior to her academic career spent 10 years in industry as VP at Young & Rubicam Advertising and in market research and management positions at Polaroid Corporation and Yankelovich Clancy Schulmann.
About Boston University’s Questrom School of Business
Founded in 1913, Boston University Questrom School of Business is a world-leading academic research school for business. Led by Allen Questrom Professor and Dean Susan Fournier, Questrom develops business leaders that create value for the world. Questrom is redefining transformative business programs, strengthening partnerships with the business community, improving the impact of research on business, and managing the school as a high-performing organization dedicated to excellence with a service mentality. Comprised of an acclaimed full-time faculty of 165 researchers, faculty and accomplished practitioners, Questrom generates insights to address today’s business challenges and prepares students with the tools they need to be successful from day one in their professional lives. Questrom’s portfolio of academic programs is robust and includes a top 20 undergraduate program with over 2,200 students; distinctive MBA offerings, including 900 students in a full- and part-time MBA, the affordable online MBA, and specialty MBAs in social impact, health, and digital technology; several thriving specialized masters programs in areas such as business analytics, financial mathematics and management studies; and a rigorous PhD program. More than 50,000 Questrom alumni form a powerful global network of leaders driving value creation that transforms the world.
QUESTROM MEANS BUSINESS. Visit bu.edu/Questrom for more information