Syntax Creative announces partnership with LoweKey Entertainment, Debbie Winans label

Syntax Creative is honored to announce its partnership with LoweKey Entertainment of Nashville, home of famed gospel artist Debbie Winans, whose career highlights have included opening for Whitney Houston’s Body Guard Tour and performing as a backing singer for her brother and sister Bebe & Cece Winans own . Her new Christmas single “Hustle & Bustle” will be released on November 18, 2022 and can be pre-saved now by clicking here.

“I felt immediately at home meeting Syntax on behalf of LoweKey,” said Debbie Winans. “Kind of heart; small but powerful and purposeful; a company driven by passion for its business and focused on its purpose. Finding a business run by the heart of an artist with the wisdom of business is a real treasure.”

“This comes full circle,” said Timothy Trudeau, CEO of Syntax Creative. “We’ve been privileged to bring several titles by Debbie and her family to the digital space, including her debut with her sister Angie. All these years later, she’s still faithfully creating great art that the world needs to hear, and we love having the opportunity to be a part of that process.”

The forthcoming ‘Hustle & Bustle’ builds on the success of Winans last year with her Christmas single ‘The Story’ and will be the first of many more to be released by the 35-year-old music veteran.

“Today’s digital space is an amazing opportunity to reach people more optimally and effectively,” said James Lowe, co-founder of LoweKey. “I’m just grateful that LoweKey has the opportunity to work with Syntax – a company that we believe will help us navigate the digital world and bring our mission to life.”

“Combining the talent and experience of a veteran with all these new tools and fresh perspectives is going to be an explosive combination,” said Erin Moorman, syntax creative marketing coordinator.

LoweKey entertainment is led by James Lowe, senior pastor of Bethel World Outreach Church, a multi-racial, multi-generational church in Brentwood, TN, along with his wife, Debbie Winans, a member of the world-renowned Winans music dynasty. Together they have built a company that values ​​showing God through creativity, music and production to spread the gospel.

Syntax creative is one of the leading independent digital distributors, design companies and marketing agencies, representing more than 150 record labels. Their impressive client list includes Crossroads Label Group, Central South Distribution, Cross Movement Records, Elevation Church and Woodlands Church among others. To learn more, visit


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