The Benefits of Going Live Video for Your Business (INFOGRAPHIC)

Did you know that global live video revenue will reach $184 billion by 2028? The popularity of live video streaming continues to soar, providing brands and marketers with ample opportunities to get products and services in front of the right people and become more efficient and productive.

The Benefits of Going Live Video for Your Business (INFOGRAPHIC)

To highlight the growing popularity and importance of going live, eyeson, a provider of fully integrated video conferencing and telemedicine solutions, has put together an infographic on the growth and power of live video. The infographic was developed by NowSourcing, specialists in infographic design.

Consumers want live video

79% of consumers engage with live video at least once a week. 33% engage with live video at least five times a week, while 58% are more likely to trust companies that use live video. Given these stats, brands that aren’t experimenting with live video could be seriously missing out on an increasingly popular way for customers to connect with businesses.

Live video and business processes

The infographic also shows how live video is being used as an effective way for businesses to communicate and work with remote teams. 75% of CEOs say video conferencing will completely replace audio-only conferencing. 45% of remote teams use video calling tools on a daily or weekly basis, and a similar number (43%) of remote and in-house teams use a video conferencing solution.

More than meetings

The research examines other key areas in that live video is used by different sectors. Real estate, for example, hosts the most webinars per year. 57% of marketers used live video in 2019. B2B is increasingly relying on live videos. 73% of B2B brands report positive results for ROI when using live video to engage with customers.

When it comes to recruitment and training, live video proves beneficial. Eyeson’s research found that 47% of webinars relate to employee and customer onboarding and training. 86% of companies say they conduct employee interviews over video calls, the study found.

As the infographic shows, there are several ways live video is helping small businesses become more efficient and productive while increasing their visibility and reaching a wider audience.


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Image: explore.eyeson

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