Tech companies and professionals are looking past current uncertainties and seeing positive signs for 2023
DOWNER’S GROVE, Illinois., November 15, 2022 /PRNewswire/ — Buoyed by the resilience built up during the uncertainty of the past two years, the global technology industry and technology professionals are optimistic about the business and employment outlook in 2023, new research from CompTIA, the not-for-profit association of technology professionals IT industry and workforce reveals.
“The technology industry remains a solid choice for business growth and career advancement.”
CompTIA’s 2023 IT Industry Outlook identifies 10 trends likely to impact technology companies and workers in the new year.
The annual forecast shows that technology companies are generally positive about 2023. Among companies in six geographic regions, the average assessment of the outlook for the technology industry tends toward the high end of the scale (excellent) rather than the low end (terrible).1 Even the turbulence of recent years hasn’t dampened the mood of IT professionals. Almost 80% are optimistic about their professional role, including 38% who are very optimistic.
“Even with economic uncertainties and societal struggles, the technology industry remains a solid choice for business growth and career advancement,” he said Seth Robinson, Vice President, Industrial Research, CompTIA. “Of course there are some negative elements, especially as technology applications reach massive scale and unleash unintended consequences. But there are many positive outcomes and countless more opportunities as technology impacts every business and every industry.”
Trends in 2023
1. Business as usual is subjected to a harsh reality check.
“Business as usual is no more, and doing things the way we’ve always done it may no longer be the safe option, even for companies content with flat or minimal growth,” he said Caroline April, Senior Director, Industry Analysis, CompTIA. “Many technology companies will have to step out of their comfort zones to be successful. That means they need to thoroughly review and adjust their current operations, sales and marketing, human resources, and strategic innovation efforts.”
According to April, the further development of the customer makes these steps necessary.
“Customers continue to be excited about the role technology plays in their success, but they are also much more granular and sophisticated in their technology journey,” she explained. “When you’re selling technology, the ability to convincingly create a specific business case for each product or service is no longer just a beautiful selling differentiator, it’s essential.”
2. Metaverse initiatives focus on holistic customer experiences.
“Rather than viewing the metaverse as a new VR-based phase of the internet, it might be more accurate to view it as an extension of omnichannel customer experiences,” said Robinson. “As companies build their own metaverse for their customers, the focus will be less on headsets and virtual real estate and more on building deeper customer relationships and creating connections between the many digital experiences a customer might choose.”
3. Gaps in the relationship between workers and employers pose new challenges in hiring and retaining tech talent – Employers will be tested to fill positions with workers skilled in new and emerging technical disciplines and support roles, while balancing a newly empowered workforce and macroeconomic uncertainty.
4. Cloud acceleration drives demand for orchestration and FinOps – Accelerating cloud computing adoption has resulted in most organizations adopting a cloud-first approach. The next phase of adoption focuses on managing the complexities of a multi-cloud environment.
5. New players in the digital ecosystem are putting more competitive pressure on established practices – Today’s era of explosion of choices and decision-fatigue in the tech market will push both new and established players to up their game in order to differentiate themselves from the rest.
6. Vendors and partners view increased automation with optimism — and concern – Technology vendors and their partners must work together to find automation comfort zones that are efficient and connected, rather than disconnected and cumbersome.
7. Cybersecurity metrics are tied to the evolving approach to risk analysis – Risk analysis is gaining popularity as a way for organizations to measure progress in cybersecurity. However, most companies do not yet carry out a comprehensive analysis. That will change, strongly driven by the ongoing digital transformation.
8th. Inflation uncertainty and supply chain issues continue to complicate sales forecasting – A confluence of economic factors has left countries and companies grappling with high inflation rates not seen in decades. In 2023, companies will have a severely limited ability to accurately forecast sales quarter-to-quarter.
9. Decentralized identity becomes the heart of Web3’s efforts – The noise around Web3 will continue in 2023, but the key area to focus on is the evolution of digital identity.
10 Advances in AI are fueling debate about the future of technology in society – It is no longer enough to just understand how to use a piece of technology. Responsible use now requires some knowledge of how the technology works and the societal impact it might have.
CompTIA surveyed business and IT professionals for its “IT Industry Outlook 2023” in September and October – 500 in the US and 125 in each of the international regions. The report is available at https://connect.comptia.org/content/research/it-industry-trends-analysis.
The Computing Technology Industry Association (CompTIA) is a leading voice and advocate for the 5 trillion dollars global information technology ecosystem; and the estimated 75 million industry and technology professionals who design, implement, govern and protect the technology that powers the global economy. Through education, training, certification, advocacy, philanthropy and market research, CompTIA is the hub for unlocking the potential of the technology industry and its workforce. https://www.comptia.org/
1 NUM (Australia, New Zealand), ASEAN (brunei, Cambodia, Indonesia, Laos, Malaysia, Burma, Philippines, Singapore, Thailand, Malaysia, Singapore, Vietnam), Benelux (Belgium, Netherlands, Luxembourg), TOP, ROOF (Germany, Austria, Switzerland), United Kingdom and United States.
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