The CW names Brad Schwartz President of Entertainment

Brad Schwartz has been officially named President of CW Entertainment.

This comes less than a day after Deadline announced that he was the prime candidate for the top programming role following Nexstar’s acquisition of the network.

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Former Pop TV CEO Schwartz will be responsible for program strategy, creative and brand development, and day-to-day operations for The CW Network.

He will report to Dennis Miller, President of The CW Network.

As Deadline said yesterday, Schwartz, the man behind Pop TV’s Emmy winner Schott’s CreekIt makes sense to carry the new look of CW, which will increasingly focus on unscripted shows and less cheaply scripted series.

Miller said one of the reasons he was hired is that he “knows how to develop and acquire hits with limited resources, nurture talent and broaden the appeal of diverse media content.”

After retiring from Amazon’s Audible in 2020, he recently advised The CW on long-term strategy and programming.

Prior to Pop TV, he was SVP, Programming and Operations at Fuse, where he oversaw a rebrand, achieved the highest ratings in the network’s history and discovered an Emmy nomination Billy on the street with Billy Eichner, Prentice Pennys The bustlereality series Big Freedia: Queen of Bounceand developed Hip Hop Evolution for Netflix.

He also worked for MTV Canada and MuchMusic, creating and producing Martin Gero’s first TV show The LA Complex, which was licensed to The CW. He began his career at Lorne Michaels Saturday night live.

The hiring comes as The CW navigates its next chapter following its sale to Nexstar and the departure of beloved Chairman and CEO Mark Pedowitz.

Schwartz will be faced with figuring out his scripting schedule for the 2023-24 season. Deadline also announced yesterday that there will be no backorders for The CW’s new fall series Walker: Independenceby CBS Studios and The Winchestersby Warner Bros. TV, although no decisions have yet been made for next season.

Other question marks are surrounded All American, All American: Homecoming, Superman & Lois and walker after the news that The Flash, Riverdale, Nancy Drew and DC’s Stargirl come to an end.

There will be an increasing focus on acquired and co-funded shows, particularly from Canada, as well as a move to strengthen Unscripted building on its roster, such as Penn & Teller: Fool us, the world’s funniest animals, whose line is this anyway? and Would I lie to you?.

“I’ve had the pleasure of working closely with Brad and I’ve seen his entrepreneurial approach to brand revitalization,” added Miller.

“I’ve respected and admired The CW for a long, long time, and to be honest, I’ve always dreamed of working there,” Schwartz said. “I’m really excited to reunite with Dennis and build on his great foundation. It’s an exciting challenge supported by a fantastic team at Nexstar and we’re going to have loads of fun.”

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