The global sports analytics market is expected to exceed $15.8 billion

London, Oct. 26, 2022 (GLOBE NEWSWIRE) — The latest published report from Fairfield Market Research suggests so the global market for sports analysis is set for enormous growth prospects for the next few years. The report Forecasts that the market will jump by around $1.4 billion in 2019 almost $15.8 billion towards the end of 2029. The increasing importance of on-field data, which plays a crucial role in analyzing team performance, is driving the demand for sports analysis solutions in particular. The tracking of individual players and the monitoring of the various sports injuries are the other coveted benefits that will increase the adoption rate and thus boost the prospects of the sports analysis market. Awareness of the importance of comparing off-field and on-field data for individual players and teams has increased in recent years. The growing emphasis by sports managers on the availability of real-time data related to sports performance and game strategies will fuel the growth of the sports analytics market. While professional teams have made pioneering investments in sports technology, the report highlights the growing interest in the promotion from both fans and bookmakers.

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Important findings from research

  • Between 2022 and 2029, the global sports analytics market is expected to witness a whopping 25.9% growth
  • North America and Asia-Pacific together account for over 50% of the global market valuation
  • Power analysis remains the leading application area at more than 1/4th market value share

Insights into segment analysis

Preference for cloud-based delivery continues to be higher, accounting for over 80% of total revenue generated. Based on market analysis in terms of application, performance analysis is likely to remain dominant with more than a quarter of total sales. Additionally, the report anticipates that the other two segments will prove lucrative over the projection period, namely player fitness and safety and broadcast management. The increasing application of sports analytics solutions for fan engagement and player and team rating is expected to improve the positioning of these segments in the global sports analytics market. Market analysis by team sports shows that while football remains the largest revenue segment, accounting for around a quarter of total market revenue, cricket and basketball are more likely to gain traction as the second most profitable segments in the sports analytics market. The adoption of sports data analytics in soccer remains the maximum as it helps to gain insights into player performance, passing trends, number of touchdown passes and acceleration. The heavy investments of the various soccer clubs and international teams will further push the dominance of soccer as a segment in the sports analysis market.

Key report highlights

  • Analytics tools can also be used effectively for improved meal plans, better monitoring of ticket sales, and reduced total cost of ownership
  • A greater reliance on coaches and athletes for analytics data that can potentially be used to scout opponents will complement market expansion
  • The increasing organization of the various sports leagues worldwide, the aggressively growing awareness and investments in the sports industry, and the rapid pace of digitization have a combined impact on the growth of the sports analytics market

Insights into the regional analysis

The report shows the dominance of the North American market in the field of global sports analysis with a share of more than 26% of the market turnover. North America and Asia-Pacific currently have nearly equal revenue shares in the global sports analytics market and are projected to register solid double-digit growth over the forecast period. The increasing penetration of AI in sports and the growing use of video analytics, which have also attracted significant investment, are driving the North American sports analytics market. The strong and active presence of recognized sports organizations such as Major League Baseball (MLB), National Basketball Association (NBA) and National Football League (NFL) throughout the region will further complement market expansion here. On the other hand, the unprecedented spread of cricket both as a sport and as a business is driving market growth in Asia Pacific. In addition, the key markets such as Japan, India and China have generated significant demand for sports analysis solutions in line with the rapidly developing sports culture. Both regions currently hold a combined share of more than half of the total market valuation, the report said. Europe also remains an important market for sports analytics market participants.

main competitors in Global Sports Analytics Market

HCL, IBM, Salesforce, SAS Institute, EXL, Catapult, GlobalStep, ChyronHego, TruMedia Network, Stats Perform, DataArt, Orreco, Quant4Sport, Exasol and Zebra Technologies are some of the leading competitors in the global sports analytics market landscape. Some of the market leaders have been covered by the report for detailed strategic profiling and analysis.

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report attributes details
base year 2021
forecast year 2022 – 2029
Market size in 2019 $1.4 billion
Estimated market size in 2029 $15.8 billion
CAGR 25.9%
key figures HCL, IBM, Salesforce, SAS Institute, EXL, Catapult, GlobalStep, ChyronHego, TruMedia Network, Stats Perform, DataArt, Orreco, Quant4Sport, Exasol, Zebra Technologies

market segmentation

component cover

Deployment Coverage

Reporting on team sports

  • cricket
  • Soccer
  • basketball
  • baseball
  • ice Hockey
  • Other team sports

application coverage

  • Performance Analysis
  • Player and team rating
  • Player fitness and safety
  • fan engagement
  • broadcast management
  • Other Applications

Geographic Coverage

  • North America
  • Europe
  • Latin America
  • Middle East & Africa

Leading Companies

  • IBM
  • Zebra Technologies
  • catapult
  • EXL
  • SAS Institute
  • HCL
  • Foreclosure
  • sports radar
  • Oops
  • Trumedia Networks

report inclusions

  • Market estimates and forecasts
  • market dynamics
  • industry trends
  • competitive landscape
  • Componentwise analysis
  • Deployment-Related Analysis
  • Team sports analysis
  • Application-related analysis
  • Regional Analysis
  • Country Analysis
  • Analysis of the main trends
  • COVID-19 Impact Analysis

about us

Fairfield Market Research is a UK-based market research provider. Fairfield offers a wide range of services ranging from custom reports to consulting solutions. With a strong European presence, Fairfield operates globally, helping companies navigate economic cycles with rapid response and multi-pronged approaches. The company values ​​an eye for insightful perspectives on global affairs, competently supported by a team of exceptionally experienced researchers. With a strong inventory of syndicated market research reports that are continually published and updated to ensure clients’ ever-changing needs are met with absolute promptness.


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