La Jolla Playhouse has partnered with The Impact Collective to provide donors with a digital collectible for its annual innovation night
SAN DIEGO, November 14, 2022–(BUSINESS WIRE)–The Impact Collective announced new technical features on its NFT Marketplace, solidifying its position as a one-stop shop for nonprofits to buy, sell and resell digital collectibles. To attract more donors, The Impact Collective is now offering QR redemption codes for donors to receive free commemorative NFTs. To host a high profile artist’s work or a large issue, The Impact Collective also added the ability to host multiple issues of a single NFT.
La Jolla Playhouse was the first partner of The Impact Collective to provide donors for its Innovation Night 2022 redemption codes in exchange for NFTs that bring San Diego’s high-tech entrepreneurial community to the world-renowned theater. The limited edition commemorative NFTs provided a unique way to thank donors connected to the innovation economy.
“In keeping with our focus on inventive and adventurous art, we have chosen to partner with The Impact Collective to offer limited edition digital collectibles for our annual Innovation Night fundraiser. This exciting collaboration resulted in a unique ‘swag bag’. for guests that offered a timeless artistic asset that could be traded or sold,” said Debby Buchholz, executive director of the La Jolla Playhouse.
These new features complement The Impact Collective’s core accessibility features of a simple NFT wallet registration process and a marketplace that accepts cryptocurrencies and credit card payments. Overall, The Impact Collective is the only platform that offers all of these features.
“The addition of these features establishes The Impact Collective as the premier platform for nonprofits to sell NFTs,” said Neil Senturia, the company’s CEO. “The Impact Collective is unique not only in the breadth of its offering but also in its overall ease of use to be accessible to all types of donors.”
Following The Impact Collective, which hosted an NFT drop for Second Chance to raise funds to support the program’s mental health, addiction and professional education programs, the online exhibition featured works by established artists such as Tony Concep, Saxon Chang and Richard Ybarra, along with art created by second chance graduates.
According to a recent economic forecast by Research and Markets, the NFT market is expected to generate $3 billion in revenue this year and grow by over 30% over the next 5 years. This growing market presents a great opportunity for nonprofits to find new donors who may be encouraged to donate through an NFT purchase. Charitable NFTs are likely to become a mainstream practice, comparable to how cryptocurrencies have already been adopted by well-known charities such as the American Red Cross and UNICEF.
More about The Impact Collective: An NFT purchased through The Impact Collective, a San Diego software company, has an immediate and direct impact on nonprofits and artists. By combining the popularity of NFTs with an accessible marketplace where payments can be made with a regular credit card, The Impact Collective helps nonprofits raise funds for projects that help participants create art and have an impact on the community.
More about La Jolla Playhouse: The La Jolla Playhouse is a place where artists and audiences come together to create what’s new and next in American theater, from Tony Award-winning productions to imaginative programming for young audiences to interactive experiences outside of our theater walls. Founded in 1947 by Gregory Peck, Dorothy McGuire and Mel Ferrer, the Playhouse is currently managed by Tony Award-winner Christopher Ashley, artistic director of The La Jolla Playhouse’s Rich Family, and executive director Debby Buchholz. The Playhouse is internationally known for developing new plays and musicals, including assembling 105 world premieres, commissioning 60 new works and bringing 33 productions to Broadway – including the hit musical come from away – with a total of 38 Tony Awards and the 1993 Tony Award for Outstanding Regional Theater.
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