The new Harry Potter experience brings the magic of Chicago to life

Harry Potter: Magic at Play delivers exactly what it promises: magic and play.

The newest installation at Chicago’s Water Tower Place (835 N Michigan Ave.) spans 30,000 square feet and three floors, helping wizards and witches of all ages explore the magical world of Harry Potter.

Remember the feeling you had when you first read a Harry Potter Book or seen one of the films? With Magic at Play, all that euphoria and excitement comes back. When OGX (Original X Productions, which also brought to life The FRIENDS Experience and The Office Experience) began creating the experience in mid-July, the ultimate goal was to create something that celebrates Harry Potter’s personal discovery of the wizarding world.


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