The Pitch: Promotional and Marketing News for 8/11/22

The Martin Agency campaign for LegalShield.

The agency Martin released its first campaign for LegalShield in coordination with the New York agency MediaHub. Dubbed “Stupid Laws,” the campaign consists of multiple spots and includes satellite navigation software that alerts drivers to specific laws on the books in various states.

Martin also created a marketing campaign for the cruise line royal caribbean. The campaign included a listing on Zillow for a vacation property called Icon of the Seas.

Some of 903 Creative’s branding work for Buna Kurs.

903 Creative worked with upstream advice to brand for Buna course, a new Ethiopian coffee shop in Jackson Ward. The work included brand identity, window and outdoor signage, and cup and menu designs. 903 also completed a rebrand and website redesign for Blue Sky Distillerya new brand and website for local startups Per gutter vacuum and a logo redesign for RVA dive.

Addison Clark Relaunch of the Virginia is for Restaurant Lovers website for the Virginia Restaurant, Lodging and Travel Association. The site highlights restaurant industry news, events and trends and includes a toolkit for restaurant owners with information on suppliers, marketing and healthcare.

Addison Clark developed a series of TV commercials for Waste disposal services for CD halls. The ads were created as part of a larger marketing campaign for the dumpster rental that included email and social media marketing.

NDP worked with MadBox and Todd Wright Photography on ads for the Chesapeake Bank.

NDP worked with Todd Wright Photography and MadBox in a campaign for Chesapeake Bank. The campaign, dubbed “Beyond Banking,” includes digital, print and radio advertising, some of which feature bank employees and customers. The work included an updated brand identity, creative direction for the ads, an updated Billboard creative, and additional brand-aligned content.

torx was hired by Hotel Cape Charles to redesign his website. The new website aims to help the century-old East Coast hotel increase bookings and entice vacationers to visit. Torx is also designing a new website for a local crane rental company WHERE Grub. The site is designed to provide resources for existing customers and showcase services for new customers.

Xponent21 has created a new website for a local non-profit organization Greater Richmond Fit4Kids. Work included audience segmentation and goal setting, website optimization and branding, and user experience improvements.

dotted line ranks on Adweek’s annual list of the 75 fastest-growing agencies with growth of 217 percent and an increase from six to over 20 full-time employees.


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