The Roaring Fork Valley news media teams up to better cover the Hispanic community

Community members will meet with local media professionals at the Arts Campus in Willits on Wednesday, November 2, 2022 to discuss how the media can better serve the Latino population of the Roaring Fork Valley.
Austin Colbert/The Aspen Times

In August, The Aspen Times and seven other local news media organizations in the Roaring Fork Valley conducted a survey to gain insights into the Latino community’s perception of local reporting. The aim of the survey was to identify what was missing and how local units could better fill these gaps.

On Wednesday, members from all eight publications gathered at TACAW to review the survey results and present solutions. The news organizations involved in this effort are Aspen Daily Newsaspen journalism, The Aspen TimesAspen Public Radio, the Glenwood Springs Post IndependentKDNK Community Radio, KPVW La Tricolor 107.1 and The Sopris Sun.

Megan Tackett, Editor of, gave a presentation on the findings and an overview of the 2023 proposals Aspen Daily NewsPublisher of Raleigh Burleigh The Sopris Sunand Samuel Bernal, vice president of integrated marketing solutions at Entravision.



The public was also invited to speak directly to local media professionals to ask questions and provide feedback.

insights, solutions

Colorado News Collaborative (COLab) received a $25,000 grant from the Colorado Media Project (a COLab partner) to conduct the survey, which received 155 responses.



Respondents varied in terms of socioeconomic status, educational background, and age demographics. However, in terms of gender orientation, women disproportionately took part in the survey, accounting for 76% of respondents.

According to the results, most people surveyed were satisfied with their ability to access messages. The majority of respondents were familiar with most local newspapers and relied on information from at least two local newspapers.

While “satisfactory” carries a somewhat positive connotation, overall local news media aim to raise the bar when it comes to reporting on issues affecting the Latino community.

Community members will meet with local media professionals at the Arts Campus in Willits on Wednesday, November 2, 2022 to discuss how the media can better serve the Latino population of the Roaring Fork Valley.
Austin Colbert/The Aspen Times

A proposal for 2023 was thus outlined, with six proposed solutions:

  1. Invest resources to translate local coverage into Spanish for publication and broadcast.
  2. Build a shared database of local voices interested in speaking to local media (in English or Spanish) on a variety of topics.
  3. Create a common space to consolidate local media content in Spanish into a single platform.
  4. Establish a senior editor position to help local media collaborate and translate to help produce more news and information in Spanish.
  5. Establish a community advisory board to meet monthly with local media to share story ideas, provide feedback, and help raise awareness.
  6. Explore what it takes to set up a Spanish 501(c)(3) news and information service in the valley, with a board of directors, staff and an operating budget.
  7. The goal of the poll is to hear the Latino community’s perspective on reporting, what’s missing from the reporting, and what the community would like to see more of to move forward.

For the time being, these solutions are only valid as a rough draft. As companies work to make these solutions a reality, you can send news tips to The Aspen Times on aspentimes.com or through any of its social media platforms, including Facebook, Twitter and Instagram. Or of course each of the partners.

Community members will meet with local media professionals at the Arts Campus in Willits on Wednesday, November 2, 2022 to discuss how the media can better serve the Latino population of the Roaring Fork Valley.
Austin Colbert/The Aspen Times



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