Around 500 participants personally attended SPORTBIZ EUROPE, the European Sports Business Congresswhich brought many of the l together over four daysleading players in the sports industry. The event began with a welcome cocktail at the Hotel Pulitzer and evolved over the next two days with panels and conferences at the Old Estrella Damm Brewery before concluding on Friday with workshops and visits to the RCDE Stadium and Euroleague Headquarters.
David Escudé Rodríguez, Sports Councilor at Barcelona City Council, welcomed the participants at the official opening of the congressbefore Mariel Koerhuis, General Manager of the Johan Cruyff Institute, gave way, who discussed the current state of the industry and the challenges in the current context.
Outstanding panels from the sports industry
Among the standout panel discussions on Day 1, Dragon Rouge presented “Lovemarks, Redefining Fan Approach”, a set of useful tips for sports brands to get closer to younger generations. The panel was shared by TikTok, the Bundesliga and the Euroleague. WSC Sports, meanwhile, presented a panel for discussion alongside the Premier League, Formula 1, ATP Tour and WTA how to apply innovation in collaborations between brands and competitions.
The event focused primarily on esports, with the Johan Cruyff Institute hosting a session on finding new revenue streams within the sector, and SPORTFIVE together with Riot Games, Sharing success stories on activations and sponsorships.
Women’s sport was also a focus of the conference, with AS USA journalist Reem Abdalazem, a former Olympic swimming competitor, chairing the conference lively, in-depth panel on women’s sport challengesalongside Marely Flores, Senior Women’s Tournament Manager de FIFA, Richard Feus, CEO of Swiss club Servette FC 1890 and Fabían Quesada of the Spanish Sports Federation.
Networking opportunities over four packed days
SPORTFIVE also took the opportunity to present its partnership with Polygon, which connects the sports industry with the development of Web3 solutions. On Day 3 of the Congress, particular attention was paid to this type of initiative, with the participation of representatives from FIBA, FIFA and Euroleague. as well as brands involved in projects and solutions in this ecosystem.
That Entrepreneurship and sportsmanship that permeates Barcelona was seen with the presentation of startups participating in Barcelona Activa’s B-STEP program and with a session dedicated to the City Sports Lab Barcelona, a project of the Barcelona Sports Hub. FC Bayern Munich concluded the Content Days in the Alte Brauerei Estrella Damm with its marketing manager Thomas Glas as an exhibitor.
The third European edition of the SPORTBIZ event also provided attendees with various networking opportunities to connect with speakers, event partners and each other, set up meetings and discuss opportunities for future collaboration. Everything as part of the development of the SPORTBIZNER community, a collective that connects the different elements of the sports ecosystem.
The SPORTBIZ event, organized by Good Morning Sports, continues its journey to Latin America for future editions in Mexico and Argentina. But it will be back in Europe next year, Returning to Barcelona in October 2023.