- Select businesses can now sign up for TikTok Shop US if they are interested in selling their products on TikToker.
- The feature is only available in the US, UK and seven regions of Asia.
- TikTok says it charges a 5% commission on each company’s in-app sale.
Americans may be closer to getting the TikTok shop feature in time for the holidays.
US retailers can now sign up for the TikTok Shop if they are interested in selling products directly to consumers through the video sharing app.
“TikTok Shop is an innovative new shopping feature that enables retailers, brands, and developers to showcase and sell products directly on TikTok via In-Feed Videos, LIVEs, and the Product Showcase tab,” reads a message on the official site.
The shopping feature is currently only available in the UK and seven regions in Asia.
Although the website for registering a business for sale on the platform is operational in the US, it is not available to every business owner. Currently, those wishing to register must provide an “invitation code” to access the application.
According to the TikTok login page, trading companies must provide a US company registration document to apply, while individual sellers need a US-issued passport or driver’s license. Applicants can expect a response in a day or two after submission.
According to a report by Semafor, the app only invites select companies to sign up, but it’s unclear which companies received the invitation.
Bytedance’s own app touted merchants who sign up with “higher quality traffic,” “better customer experience,” and “seamless collaboration between creators.”
Though it costs nothing to apply, TikTok earns a commission from every sale, the site states.
“The commission fee for each product sale is 5%. This is reduced to 1.8% for the first 90 days after successful registration, and then the commission rate returns to 5% after the 90 days,” the website explains.
According to a June report from Techcrunch, the app began testing a “Shop” feed tab in Indonesia and had previously partnered with Shopify to allow users to shop in the app in 2021.
On Tuesday, the Financial Times reported on the restructuring of TikTok’s US operations to put former North American general manager Sandie Hawkins at the helm of TikTok Shop US.
“She will be a valuable partner … as (e-commerce) becomes a critical part of our customer needs and TikTok builds on many of the native behaviors we already see on the platform,” Global Solutions executive Blake Chandlee said in a Monday note the staff, FT reports.