The World Series audience is below last year

In the face of stiff college football competition, the World Series ended with a Game 6 low that pushed the series average below last year’s level.

Game 6 of the Phillies-Astros World Series on Saturday earned an average rating of 6.1 and 12.55 million viewers on FOX, making it the lowest-rated and least-watched Game 6 of the fall classic on record-keeping. The previous lows were 6.8 and 12.82 million for the neutral Rays-Dodgers clincher site two years ago. Remember, this year’s game was the first Saturday game in 19 years – since Marlins-Yankees in another era of television in 2003 (13.9, 23.23m).

Notably, Game 6 wasn’t the highest-rated and most-watched sporting event of the day — behind early afternoon’s Tennessee-Georgia college football game on CBS (6.7, 13.06m). It easily outperformed the competitive game between Alabama and LSU on ESPN (3.9, 7.58m), although this overtime thriller’s strong performance undoubtedly wowed baseball audiences.

The Astros’ win dropped 23% in ratings and 11% in viewership compared to last year’s Braves-Astros clincher, which aired on a Tuesday night (7.9, 14.14m). The double-digit drop pushed the series’ overall average down slightly year-on-year, with this year’s viewership down 1% from 11.78 million to last year’s 11.94 million. Overall, Astros-Phillies surpasses only Rays-Dodgers two years ago (9.95 million) as the least-watched World Series of all time.

The last three World Series are among the three least watched. Without a seventh game in 2019, the last four would take the last four spots.

This year’s World Series was the first since 1990 that no games were broadcast on Sunday nights. While the NFL dominates Sundays, their World Series lead-ins usually help it garner a solid audience that night. Additionally, it was the first World Series since 2003 to air multiple games on Saturday, the week’s least watched night. Game 6 was originally scheduled to take place on Friday, a relatively bright night with no significant college football competition, but after Game 3 was postponed a day due to rain, MLB elected to postpone all remaining games.

For the first time since 2019, the World Series averaged fewer viewers than the NBA Finals (12.4 million) — which returned to its normal June schedule this season after airing unscheduled for the past two years. The World Series has won the NBA Finals just four times in the past 15 seasons, in 2009 (Yankees won), 2016 (Cubs won), and the two years that the NBA was offseason.

While overall viewership declined, the fall classic saw a 9% increase in adults 18-34 (from 1.27 to 1.39 million) and a 1% increase in adults 18-49 ( from 3.60 to 3.62 million). Game 6 scored a 2.2 in 18-34, a 2.9 in 18-49, and a 3.5 in 25-54, down 2%, 13%, and 21%, respectively, from last year’s clincher on Tuesday night corresponds to (2.2, 3.4, 4.4, pending revision). .

Philadelphia led all markets for the World Series with an average rating of 25.0 and 52 shares. Houston was not far behind at 24.0, with a higher 55 share. Texas marketmates Austin (10.5/30) and San Antonio (10.2/28) took the next spots. San Diego (8.5/27) and St. Louis (8.0/20), whose teams were defeated by the Phillies earlier in the postseason, were the best neutral markets.

(Fox Sports Nielsen estimates, ShowBuzz Daily 11.8)


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