Treble announces the formation of an enterprise technology practice group

  • The agency leverages a history of successful engagements with venture capital and growth capital-backed start-ups and venture capital firms to enter the higher market with series B, C, D and pre-IPO enterprise technology companies

  • Collective Enterprise Technology includes experience in emerging technology markets including DevOps, Edge Computing, IoT, Cybersecurity, Blockchain and Artificial Intelligence

AUSTIN, TX, November 15, 2022–(BUSINESS WIRE)–Treble, a boutique agency with 23 successful exits across its client portfolio, today announced the formation of an Enterprise Technology Practice Group. Matt Grant, Treble’s senior vice president, will lead the agency’s new practice.

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Treble works with the full spectrum of venture-backed companies, from seed stage to pre-IPO, as well as public companies, and offers a unique, scalable pricing model that specifically adapts to the needs of growth-stage companies. Headquartered in Austin, Treble has partnered with venture capital firms and venture-backed technology companies throughout the United States.

“Our entire premise as an agency has been to scale as a team and with our clients – and after a decade of building our team and client roster – we have the team in place to build on our track record with challenging brands and to deliver that success.” to win with enterprise technology companies,” said Ethan Parker, Founder and CEO of Treble.

Win now with the Enterprise Technology Leaders of Tomorrow

Today’s business environment places enterprise technology companies at the forefront of technological development across all industries and sectors. Treble’s enterprise technology customers span a wide range of industries:

  • Azul –– Azul is the only company 100 percent focused on Java. Azul has the largest Java team outside of Oracle and supports more Java versions than any other vendor. Azul solves a variety of customer challenges including delivering performance-oriented applications, dramatically reducing cloud costs, and detecting security vulnerabilities in Java applications and components.

  • MacStadium — MacStadium is a leading private cloud and software-as-a-service company providing scalable and secure enterprise cloud solutions exclusively for macOS. The company’s suite of advanced software-enabled infrastructure combined with its innovative technology provides the security, performance, reliability and flexibility its customers need for successful app development on Apple devices.

  • Spectro Cloud – Spectro Cloud uniquely enables organizations to deploy and manage Kubernetes at scale in production. With its enterprise Kubernetes management platform, Palette, Spectro Cloud offers IT and platform engineering teams effortless control over the entire Kubernetes lifecycle, even across multiple clouds, data centers, bare metal, and edge environments. Based in Santa Clara, California, Spectro Cloud has been recognized as a 2022 Gartner® Cool Vendor in Edge Computing.

  • ZEDEDA – ZEDEDA is an edge computing company whose mission is to extend the cloud experience to the edge and make it effortless, open and intrinsically secure. As a distributed, cloud-native edge management and orchestration solution, ZEDEDA helps today’s leading organizations reduce the cost of managing and orchestrating distributed edge infrastructure and applications while increasing visibility, security, and control. ZEDEDA is headquartered in San Jose, California.

  • Zilliant – Zilliant drives intelligent commerce for B2B companies by combining commercial strategy with effective execution. Leveraging the #1 software platform for pricing and revenue optimization and management, Zilliant’s data science, cloud-native software, and passion for customer success deliver the highest ROI, fastest time-to-value, and highest customer satisfaction. Zilliant is based in Austin, Texas with offices in London, Paris and Walldorf, Germany.

Appoints SVP Matt Grant to lead the Enterprise Technology Practice Group

With nearly 20 years of marketing and communications experience, Grant has a proven track record of designing and executing strategies that drive revenue and revenue growth. As a data-driven communications leader, he builds PR programs that have the right mix of strategy and execution to accelerate brand awareness, media coverage and differentiated messaging. While leading global marketing and communications at Cloudmark, Grant and his team propelled the company to first place for media share-of-voice over competitors with more than 1,000 news placements in one year.

“In recent years, we’ve seen cloud-based technologies play an increasingly important role across the enterprise,” said Grant. “Treble has the extensive experience and expertise to align and attract as strategic partners for enterprise technology companies striving to take pole position as market leaders.”

Strategic partner to exit 23 startups since 2013

Treble has been a strategic partner since 2013, having exited 23 startups. Successful exits from Treble’s customer portfolio include TrendKite (acquired by Cision), Favor (acquired by HEB), StackEngine (acquired by Oracle), Boxer (acquired by VMware). and Joyride (acquired by Google).

“Treble’s consultative and collaborative approach creates a competitive advantage for our brand presence,” said Sarah Beaudoin, Senior Director of Marketing Communications and Partner Marketing at ZEDEDA. “We have secured wins across a steady cadence of earned media opportunities that have propelled ZEDEDA forward in a dynamic and growing edge computing market.”

“Before we began working with Treble, Zilliant worked for a very large PR firm,” said Danielle Schulz-Behrend, Zilliant’s senior director of content marketing & marketing communications. “The difference to Treble in detail, strategy and results was critical in Zilliant achieving our media goals of competitive share of voice and increased national brand visibility.”

About heights

Treble is the PR agency that accelerates exits. Our value proposition includes increasing investor awareness, lead generation, strategic partnership opportunities, talent acquisition and transforming challenger brands into market leaders. As an immersive partner for VC firms to drive exits across the spectrum of portfolio investments, we align early and collaboratively with startups and enterprise technology companies. With 23 exits and expertise in B2B and B2C technology, Treble works with companies across multiple verticals including corporate, education, finance, industrial, healthcare, marketing, agriculture, legal, cybersecurity, DevOps and more. Visit us at or at TwitterFacebook or LinkedIn.

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Ethan Parker
[email protected]


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