‘Unprecedented’ demand for Taylor Swift tour crashes Ticketmaster website

Millions of Taylor Swift fans turned to Live Nation Entertainment Inc’s Ticketmaster website Tuesday for tickets to her first tour in five years, prompting regular cancellations and long online waits that often ended in disappointment. The ticketing site told fans via a statement on Twitter Tuesday morning that there were “temporary issues” that the company was “urgently” working to resolve.

Ticketmaster later tweeted that there had been “historically unprecedented demand” for Swift’s The Eras Tour, her first since 2018, from millions of people. Ticket sales for West Coast shows were delayed by three hours. Fans reported waiting in online lines for up to eight hours, and many felt they were too late to purchase tickets, which cost between $49 and $449 each.

“As a father, I’m a failure,” wrote Dave Pell, author of the popular NextDraft newsletter. “The one time my daughter really needed me to get through for her, I ended up outside and looking in, relegated to the barren wastelands of the Taylor Swift ticket waiting list,” he said.

Other Swifties, the nickname given to Swift’s fans, said they’d been repeatedly pulled from queues and turned their ire on Ticketmaster. Some said they took a day off and felt the process should have gone more smoothly. A Ticketmaster spokesman said the number of people who had registered to presale more than doubled the number of tickets available, and millions of others had also come online to buy.

“This caused some delays for fans which we know is frustrating and we have been working as quickly as possible to adjust some sale times to handle the volume and queues are now flowing,” the spokesperson said. A Democratic US MP also criticized the company.

“@Ticketmaster’s excessive wait times and fees are totally unacceptable as can be seen with today’s @taylorswift13 tickets,” wrote Rep. David Cicilline on Twitter. He added that the 2010 merger of Ticketmaster and Live Nation, which had been approved by the Justice Department, should not have been allowed. “It’s no secret that Live Nation-Ticketmaster is an uncontrolled monopoly,” he said.

Cicilline, chairman of the House Antitrust Committee, called on the Justice Department to investigate. The agency declined to comment. The ticketing industry has frustrated Americans for years with hidden fees, limited ticket availability due to advance sales, and other irritations.

Waits of several hours were also reported at ticket seller SeatGeek, which sold tickets to Swift shows in Arlington, Texas and Glendale, Arizona. SeatGeek said there was also high demand, urging fans to “please be patient.” Hundreds of thousands of people have snagged tickets for Swift’s tour, Ticketmaster said. Another presale for Capital One credit card holders has been pushed back from Tuesday to Wednesday.

In October, Swift released her latest album, pop record Midnights. She has promised hits from albums spanning her entire career on the Eras tour. The US tour is scheduled to begin in March and end in August. Some buyers already wanted to benefit from the enthusiasm. Resale sites like Stubhub were offering slots for up to $18,000 each Tuesday afternoon.

(This story has not been edited by Devdiscourse staff and is auto-generated from a syndicated feed.)


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