UST has been recognized by the Business Culture Awards for the third year in a row

The company takes home top honors in two categories and finalists in eight additional categories in 2022, cementing its reputation as a global leader in business culture

BENGALURU, India and LONDON, November 8, 2022 /PRNewswire/ — VAT, a leading company for digital transformation solutions, was recognized as a winner in the Best Large Organization – Corporate Culture and Building a culture of innovation Categories of the UK-based Business Culture Awards 2022. These prestigious awards recognize the exceptional business culture of global organizations with more than 100 companies participating in multiple categories this year. This is the third year in a row that UST has been recognized as a winner by the Business Culture Awards Corporate culture team award in 2021 and Best International Corporate Culture Initiative in 2020.

UST was also nominated as a finalist in each of the other eight categories it competed in this year – Leading with Purpose for Business Culture, Business Culture Leadership, Best International Initiative for Business Culture, Best Corporate Social Responsibility Initiative, Best Wellbeing Initiative for Business Culture, Best Internal Culture Communications Strategy, Best Internal Culture Communications Strategy, Best Employee Culture Vote Initiative, Best Employee Culture Vote Initiative, and Best Diversity, Equity & Inclusion Initiative. Praveen PrabhakaranChief Delivery Officer and Vishnu Rajasekharan NairGlobal Program Manager – Strategy & Culture, UST, and other officials attended the ceremony and accepted the trophies.

UST’s unique corporate culture is guided by award-winning COLORS from UST, a comprehensive framework for strategic employee engagement that unites employees at all levels of the organization through participatory management. Colors of UST adopts a non-hierarchical structure that allows all employees to contribute according to their passion and ability. Each employee has the opportunity to contribute to one or more “COLOR” of their choice, and with more than 10,000 active volunteers, from organization leaders to new employees, their efforts benefit all other employees and society at large.

The decision to award UST the Best Large Organization – Corporate Culture award was made due to UST’s strong response to COVID-19. UST was able to participate in a comprehensive pandemic response strategy that exemplifies the organization’s core values ​​of humility, humanity and integrity. The multi-pronged response included efforts to enable the transition of employees to work from home, as well as corporate social responsibility initiatives aligned with the United Nations Sustainable Development Goals. By engaging employees and fostering an open environment, UST has been able to maintain its strong corporate culture while encouraging employees to volunteer and contribute to CSR projects. For example, over 500 UST volunteers have been involved in Covid-19 relief projects during the pandemic.

UST maintains a holistic innovation ecosystem powered by its volunteer-run Colors program, which has delivered rapid improvements for both customers and internal employees. This comprehensive innovation framework and structure creates a range of valuable in-house services for UST employees and creates a culture characterized by highly motivated innovators.

“Creating positive social impact has always been a key part of who we are, and as a leader in IT, I’m proud of how our diverse team of people have leveraged innovation to drive positive outcomes for customers and the world at large. This latest recognition from the Business Culture Awards helps validate our legacy of success and we will continue to look for ways to further highlight our workplace culture within the industry,” said Sunil BalakrishnanChief Values ​​Officer and Global Head for Development Center Operations, UST.

One of the judges commented, “I loved that UST fully integrated and embraced ‘innovation for purpose’ rather than innovation for innovation’s sake. Some of it with significant impact, some of it for smaller wins.” Another judge noted, “The democratic, non-hierarchical nature of the Colors of UST program appears to be the cornerstone of its success as an innovation pipeline and employee engagement tool that encourages innovative thinking that ultimately delivers real benefits to technical end-users.” “UST has clearly have a significant positive impact on the communities they serve in. Their values ​​are well established and understood by employees.The founder, although long deceased, has laid a very strong foundation for the company culture, built on core values that live on to this day through the work of the staff,” noted another judge.

In addition to promoting social good through various initiatives, UST is committed to harnessing the power of its advanced IT solutions to drive innovation and create breakthroughs that have real impact and accelerate the positive aspects of digital transformation.

About VAT

For more than 22 years, UST has worked side-by-side with the world’s best companies to make real impact through transformation. Driven by technology, inspired by people and guided by our purpose, we work collaboratively with our customers from design to operations. Through our flexible approach, we identify your core challenges and develop disruptive solutions that bring your vision to life. With deep domain expertise and a future-proof philosophy, we embed innovation and agility in our clients’ businesses, delivering measurable value and lasting change across industries and around the world. Together with over 30,000 employees in over 30 countries, we build for limitless impact – touching billions of lives in the process. Visit us at

Media contacts, VAT:
Tinu Cherian Abraham
+1 (949) 415-9857

Merrick Laravea
+1 (949) 416-6212

Neha Misri
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media contacts, Australia:
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Media contacts, Great Britain:
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