ZEISS is exhibiting at the CIIE for the fifth time and investing great effort in the localization strategy

SHANGHAI, November 6, 2022 /PRNewswire/ — The fifth China International Import Expo (CIIE) is currently being held at the National Exhibition and Convention Center. ZEISS, one of the world’s leading suppliers of optics and optoelectronics, is taking part in the CIIE for the fifth time this year and is presenting its products at booth B4-01 in hall 4.1 under the motto “A Heart for Science”. Innovative products and solutions in four main areas of ZEISS are semiconductor manufacturing technology, industrial quality and research, medical technology and optical consumer goods. ZEISS is also represented at booth A3-05 in the “Exhibitors to Investors” area in hall 6.2. Here ZEISS presents its growth story China in the past 65 years. It is a sign of his determination to support quality development China with its technological strength in optics.

Promote localization in line with China’s development strategy
In the past two years, China has developed into the world’s largest single market for ZEISS. Its importance today is crucial for the future growth of ZEISS. Therefore, a localization strategy centered on the Chinese market is imminent. On November 5th ZEISS held a press conference on ZEISS China localization strategy at its booth in CIIE and presented its plans China – It will continue to increase its investments and consistently implement its localization strategy.

said Maximilian FoerstPresident and CEO of ZEISS Greater China, “Since first entering the Chinese market in 1957, ZEISS has consistently pursued its long-term commitment. Regional Innovation Hub” and “Healthy China”. With full consideration of the uniqueness of the Chinese market, we will continue to innovate our localization model to meet diverse local needs.”

Maximillan Foerst, President and CEO of ZEISS Greater China (PRNewsfoto/ZEISS China)

Maximillan Foerst, President and CEO of ZEISS Greater China (PRNewsfoto/ZEISS China)

Strategic focus on economic zones with increased investments in research and manufacturing
Since entering the Chinese market 65 years ago, ZEISS has continuously perfected its strategic plans. Today, ZEISS is well established in the industrial hinterland of the Yangtze River Delta and Pearl Delta regions, supporting numerous Chinese industries in achieving quality and sustainable growth. As part of the localization process, which is gaining momentum, ZEISS invested in early 2022 60 million dollars set up two holding companies shanghai, each focusing on the high-tech and medical industries. On October 18th ZEISS celebrated the groundbreaking ceremony for its new research, development and production base – the first own project in China for ZEISS – in the Suzhou Industrial Park, where the company will invest 170 million RMB. Its industrial quality, research microscope, surgical microscope and ophthalmic equipment divisions provide local research and manufacturing services. From 2021, ZEISS will more than increase 400 million yuan in investments at its location in Canton. The new investment was to improve smart manufacturing capacity. With the completion of the ZEISS Guangzhou Knowledge City production site, ZEISS will have a globally influential industry ecosystem for healthy vision.

Deeply rooted in China’s industrial ecosystem, ZEISS works with partners to drive innovation
Other ZEISS partners also gave speeches during the press conference. said mr Li DongResearcher at the Institute of Biophysics, Chinese Academy of Sciences and founder of Naxi Optoelectronic Technology Co., Ltd., “ZEISS is one of the leading providers of optical research equipment. The company has been incredibly supportive of fundamental research in biomedicine and imaging from technological advancement and commercialization of proprietary technology to strong support of cutting-edge fundamental research and development of advanced technologies and then implementation of the localization strategy in China, not to mention the achievement of innovative technologies, ZEISS has always taken a liberal stance and shared its rich experience in optical technologies accumulated over its long company history. Suffice it to say that ZEISS has been instrumental in every aspect of the growth of the optical and imaging industries. By accelerating local innovation, ZEISS can create more business models with local companies, provide best-in-class microscopic imaging solutions, and help scientific researchers elevate the level of basic research China so that they can produce scientific achievements that benefit mankind.”

said mr Zhou XingtaoDirector of Fudan University Eye and ENT Hospital, a renowned myopia expert, “ZEISS’ comprehensive solutions to prevent and cure myopia have played a crucial role. We believe that with the implementation of its China strategy, ZEISS will offer more innovative products and solutions in this area that contribute to a healthy China.”

ZEISS is taking part in the CIIE for the fifth time this year. It is also the company’s 65th anniversary in China. The success of the CIIE is a clear testament to the Chinese government’s steadfast determination to reform and open up, and its commitment to improving the commercial environment. ZEISS stands ready to further enhance its localization model and leverage China’s leadership in industry resources to gain a firm footing in China’s high-growth market.

ZEISS one Greater China
The history of ZEISS in Greater China dates back to 1957. Today ZEISS is represented in Greater China Market with all segments including Semiconductor Manufacturing Technology, Industry Quality & Research, Medical Technology and Consumer Markets. China is one of the fast growing regions of the ZEISS Group. About 6,500 employees across the country with 45 production sites, sales and service offices as well as research and development centers support our customers in the region and guarantee all associated business internationally.

The ZEISS Greater China headquarters is located in the Shanghai Pilot Free Trade Zone. It is home to a variety of activities: China sales & Service headquarters, competence and training center, manufacturing facility of the ZEISS Industrial Metrology division and Shanghai Innovation Center, the first in-house innovation and research and development center of the ZEISS Group outside Germany. The headquarters also houses the central logistics and warehousing function for the Chinese market. We are committed to supporting domestic R&D and production and positively expanding the fields of cooperation to thoroughly cultivate the Chinese market.

As of 2021, China is the largest single market for ZEISS worldwide and one of the most innovative and fastest growing markets.



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